Picture this: You’ve just opened a charming little bakery, offering scrumptious, handmade treats. You spend hours on an eye-catching flyer and excitedly distribute it all around town. But alas, the foot traffic barely increases. What went wrong? You didn’t know your target audience.
As a business owner, understanding your target audience is crucial for marketing success. Today, we’ll explore how to define your target audience, create a buyer persona, segment your audience, analyze competitors, and keep your audience engaged. Let’s dive in!