Do you have a brand strategy for your Tpt or freelance business?
A brand is not only about your logo, it is about who you are as a brand, the needs of your target audience, and the alignment of your business goals.
Establishing a brand strategy makes it easier to communicate your message thus establishing a strong core brand messaging and key before moving into creating visual assets {brand identity} such as your logo, website, social media graphics, blog graphics, etc.
Your logo isn’t a strategy, it’s a visual asset.
Struggling with developing a brand strategy?
Here are 4 areas to think about…
Goal: What is your vision for this brand? What do you want to achieve?
Ideal Customer: Who do you serve?
Purpose: Why are you doing this?
How: How are you going to achieve your goal?
Trying to establish a brand strategy but don’t know where to start? Let’s work together!
Let’s chat, email me at hello@sabrinadiasandcompany.com.
